Sales isn't a theoretical profession. It's an experiential one. Just like in top-level sports, you only truly learn to win by playing the game often enough. Yet, I still don't see enough of it: sales professionals consciously challenging themselves in real-world situations. That's why I have a simple but powerful recommendation: Schedule an ambitious presentation to one of your key clients once a quarter. Not because your manager demands it. But because it wakes you up. Becau