Strengthening commercial capabilities and acquisition at Akerendam

Client quote:

“Pepijn brought commercial thinking into our company. He helped us improve our acquisition engine by working specifically on various focus areas and establishing strategic partnerships.”

Client profile:

Akerendam, based in Hilversum, is a psychology firm that helps organizations develop and effectively manage change. The focus lies on people and interaction, with Akerendam supporting organizations in learning, collaboration, and sustainable behavioral change.

Approach:

For four months, Pepijn acted as interim Commercial Manager during the Commercial Director's sabbatical. His focus was on:

- Setting up and improving the entire acquisition engine, with clear focus areas such as data, content, outreach, and events.
- Introducing commercial and market-oriented thinking within a content-driven organization.
- Conducting a competitive analysis to sharpen positioning and differentiation.
- Introducing and applying various AI tools to support acquisition and commercial processes.
- Identifying and building strategic partnerships. Results:

- More structure and coherence in the commercial approach.
- Better focus on promising target groups and propositions.
- Strengthened acquisition and a solid foundation for further growth.

We recorded a wonderful episode for the podcast Verkoop os alles & Alles is Verkoop together with Ruben Kooy van Akerendam about the psychology of sales. Click on this link to go directly to the episode: https://verkoopisalles.nl/podcast/79-de-psychologie-van-verkoop/